RISK FACTOR

Canada 2017 / Robert Lang

Synposis

RISK FACTOR is a one-hour POV doc for TVO and Canal D that explores how we assess risk in our daily lives and whether we can do it better.

Campaign information

Good Influence Films is working with KensingtonTV to launch a 12 month public engagement campaign that will stimulate broad discussion and awareness about how our life choices impact our risks. The campaign includes a mobile app called Risk Navigator, a personal risk calculator encompassing short and long term health risks. It allows users to input information about their lifestyle and then shows them how they might alter their activities and habits to reduce unnecessary risk and live more fulfilling lives.

The Risk Initiative, comprising the television documentary, mobile app, website and engagement campaign, are supported by TVO, CMF, the Telus Fund and others.