Good Influence Films is an impact media and consultancy company that collaborates with storytellers and changemakers to harness the power of storytelling for social change.
Good Influence Films was founded by Canadian Impact Producer, JoAnne Fishburn who brings 20+ years of working in media including scripted, documentary as well as podcasting.
Good Influence Films provides a variety of impact services including strategy and partnership development, campaign implementation, impact marketing, as well as producing and consulting.



Good Influence Films can work with you to set goals and develop an impact strategy and campaign for your company or media project. This would include helping you to define your target audience, key partners, key messaging, tools and calls to action for helping you to achieve your goals. Consultancy work can be scaled based on your budget and size of your project, or be used to look at specific aspects of a campaign.


As impact producers, we can help you develop an impact strategy, as well as help you implement your campaign. That would include research, partnership development, and other activities like implementing social media campaigns, special screenings or other audience engagement and partner activations designed to help you achieve your campaign goals.


Good Influence Films will help you design a plan for measuring and reporting on your goals. We will help implement this so that you can have timely information regarding the success of your campaign making sure that you are achieving your desired results, as well have a report to share with your funders and campaign partners.



Here are a selection of projects that we’ve supported as impact producers or consultants.

Initiative Co-Founders

Impact Producer

Impact Producer

Impact Consultant

Impact Producer

Impact Report


JoAnne Fishburn, Founder/CEO

JoAnne has been involved in media for 20+ years with a focus on impact producing since 2010. She has a background in feature film production and financing as well as documentary filmmaking, having been involved with projects for HBO, History Television, Discovery and National Geographic. Her producing credits include the feature documentary Fezeka’s Voice’ which won Best International Documentary at Tri-Continental Festival 2009. As an Impact producer she has worked with Tracy Worcester’s Pig Business’ (UK), ‘Cyber-Seniors’ (Canada/US) and was involved in the early development of ‘Earth: A New Wild’ which aired on PBS and was produced by Passion Pictures for PBS/Nat Geo/The Nature Conservancy. She also worked on the impact campaign, “Songbird SOS” for the award-winning feature documentary, ‘The Messenger’, directed by Su Rynard.

After returning to Canada in 2017, JoAnne helped spearhead the INDIGENOUS 150+ initiative, as a response to the Truth and Reconciliation Calls to Action. This project started as a film and conversation series and has evolved to include media training opportunities for First Nations, Métis and Inuit young people. JoAnne’s passion for this project grew out of time she spent participating in Friendship circles at the Canadian Native Centre in the early 90s. She believes that as a community we need to look to Indigenous leadership both locally and globally.

Alicia Tyson, Campaign Manager

Alicia has been managing and leading campaigns for 23 years. She has worked with the Canadian Sport Film Festival as Managing Director for 2 years, helping to launch their online festival and grow their national audience. She’s been involved in leading campaigns such as No TV Week to raise awareness of the benefits of physical activity, three Amazing Race challenges to raise money in support of the Muskoka Trails Council and ran national campaigns like ParticipACTION’s Sports Day in Canada (2.5 years), in partnership with CBC and True Sport.

She has experience developing partnerships at all levels of government, as well as in the private sector. She has in-depth knowledge of the health, wellness and the sport, recreation and physical activity sectors and was the producer of The Power of Sport a short film that tells the story of the role of sport in the recovery of 3 stroke survivors. Alicia is thrilled to be bringing her skills and expertise into the media industry.

Chelsea Behnsen, Communicaitons Coordinator

Chelsea is a member of Onieda Nation of the Thames. Her mother is also a member of Oneida, and a Sixties Scoop survivor. Her father was adopted into the Behnsen family in Shuswap Lake BC. She is mother of two and born and raised in Vancouver BC. Before getting involved in media and communications she worked as an esthetician for 7 years in both Vancouver and Toronto. She is a graduate of the Indigenous 150+ Digital Impact Internship and the social media lead for Season 3 of the Indigenous 150+ podcast series. She is a recent graduate of the Gustavson School Of Business – I Cedar program and will be launching a mobile beauty service in 2023.

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Good Influence Films is based in Hamilton, Ontario and works on campaigns that reach across Canada. We also have good relationships in the US, UK and Australia and can help with campaigns in those territories.

+1 647 821 2103
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Good Influence Film’s wishes to acknowledge that our office is on land covered by the One Dish One Spoon Wampum Belt covenant and the Treaty Territory of the Mississaugas of the Credit, and ancestral lands of the Mississauga and Haudenosaunee Nations. These lands are now home to many Indigenous peoples, and is a place we are privileged to live, and work. The Indigenous 150+ initiative is a response to the Truth and Reconciliation Commission’s 94 Calls To Action.
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