Good Influence Films is an impact marketing and distribution company dedicated to widening opportunities through collaborations with avid changemakers and storytellers; creating social returns and sparking public dialogue.

Good Influence Films was founded by Canadian Impact Producer, JoAnne Fishburn, as a way to connect passionate people with powerful films and create exciting cinema experiences across the country.

By embracing innovative marketing approaches and creative partnerships we are determined to create waves of good influence.


Good Influence Films works with changemakers and strategic partners to bring films and audiences together in local cinemas and venues across Canada.

We handle theatrical and digital releases, educational sales and coordinate grass-roots screening events. We will deliver social impact outcomes and build unique audience experiences from Coast to Coast to Coast.

Through collective collaboration we aim to be a leader and influencer for social impact in Canada.

Are you interested in impact distribution?

Impact Distribution


Are you a changemaker or filmmaker and want to amplify your impact and reach?

Good Influence will help you set and achieve goals with a campaign strategy uniquely designed for your company or project. By developing your messaging and designing media tools for your organisation we can help you achieve your short term and long term objectives.

Are you interested in impact marketing and PR?

Impact Marketing


Good Influence is raising funds to help Good Influence Films go further.

Supporting outreach and impact marketing and distribution activities is essential for helping powerful films achieve their potential as agents of influence. If you want to work with us to help Good Influence Films go further please contact us.

Subscribe and be the first to hear more about this new initiative.


Good Influence Films provides impact distribution and impact marketing and PR services for films and media projects.


Founder, CEO

JoAnne Fishburn

Previous to setting up Good Influence Films JoAnne worked as an impact producer and consultant on social impact campaigns in Canada and the UK.

Her background includes feature film production and financing and she began developing impact distribution models in 2009, when her UK company was awarded a grant from the Fledgling Fund to develop and implement an impact strategy for Tracy Worcester’s film, Pig Business.

JoAnne was involved in the early development of ‘Earth: A New Wild’ a 5 part series co-produced by Passion Planet, PBS, and National Geographic. More recently she worked on Cyber-Seniors, ‘Connecting Generations’ campaign and on Su Rynard’s The Messenger. She designed and led Reelworld’s Impact Film Lab 2015, and consulted on their inaugural Media Impact Conference 2016. She teaches impact workshops and actively consults for independent filmmakers.


PPC - Subscribe


Good Influence Films is based in Toronto, Canada and provides impact distribution and impact marketing and PR services across Canada.

Call Us
+1 647 821 2103
Please use the contact form.